Requirements that lose their why
The PRD said what to build and why. The ticket says what to build. Engineers and PMs fill the gap with assumptions, the assumptions ship, and the gap becomes rework nobody budgeted for.
JOINT: REQ / TKT
EXECUTION AUDITS FOR PRODUCT COMPANIES
AI tools amplifying gaps that were always there, releases that don't reach sales, and support findings that never loop back to product.
THE CHAIN
Most software companies run the same chain: strategy becomes requirements, requirements become tickets, tickets become code, code becomes a release, a release becomes GTM, GTM becomes support findings. Most of what gets lost gets lost at the joints between teams.
The PRD said what to build and why. The ticket says what to build. Engineers and PMs fill the gap with assumptions, the assumptions ship, and the gap becomes rework nobody budgeted for.
The spec was true at kickoff. Three weeks of decisions later, nobody has updated it. The code, the roadmap, and the document now describe three different products. Every new hire inherits the confusion.
Work gets redone because the first version answered the wrong question. The redo never gets a ticket, so it never shows up in planning, velocity, or anyone's forecast. Roadmap commitments slip for reasons nobody can name.
Engineering writes the changelog for engineering. Sales, marketing, and customer success can't sell or support from it,so they keep talking about the previous version of the product.
Support and customer success hear what's broken every day. Those findings die in a queue and never reach product or the roadmap. The same leak gets reported again next quarter, at full cost.
RETURN PATH FROM SUPPORT TO REQUIREMENTS: BROKEN
THE AUDIT
Every org has two versions of itself: the one in the strategy deck and the one in the artifacts. We audit the second one and measure the distance between them.
THE LADDER
Twelve questions about how work moves through your chain, scored against the leaks we find most often. Five minutes, no call.
Take the scorecardFour weeks across the whole chain. You get the findings report and the 90-day plan described above.
Request the auditWe implement the plan as a working system: ticket standards, spec templates, AI review gates. Scoped after the audit, because the audit decides what gets installed.
A quarterly retainer. We re-read the artifacts, measure drift against the plan, and tell you what started leaking again.
FOUND AND FIXED
RETENTION
Churn causes were sitting in support tickets as unread data. We turned the queue into retention signal and shipped the fixes.
35% less churn. ~$400K in revenue retained ($10M ARR business).
SUPPORT OPS
The same issues were resolved dozens of times while the roadmap ignored the signal. Pattern-based triage turned recurring friction into shipped product changes.
70% of tickets closed in under a week. 15+ product improvements from support data.
AI SYSTEMS
Ticket quality, QA coverage, and requirements validation were all failing before engineering started. We built custom agents across all three: a refinement agent that stress-tests tickets against the product capability map, a QA guidance layer that surfaces coverage gaps before code ships, and a requirements validator that flags ambiguity at the source. Rework stopped being the default.
Median backlog time went from 9.1 days to 3.4 days. Rework rate: 40% → 3%.
RELEASE
The SDLC was fragile everywhere. We rebuilt the pipeline end to end: tightened handoffs, made environment parity structural, and gave teams a release process they could actually repeat at scale.
Quarterly → monthly releases. Revenue from exisiting customers up 22%.
Every one of these looked fine from the inside.
Request the auditCONTACT
Tell us where work is losing value: requirements, planning, engineering, release, or the feedback loop back to product. We reply within two business days with whether the audit fits and when we can start.